• Introduction to Digital Marketing
• Marketing Fundamentals & Strategy
• Search Engine Optimization (SEO)
• Search Engine Marketing (Google Ads)
• Social Media Marketing (Facebook, Instagram, LinkedIn)
• Email Marketing & Automation
• Content Marketing & Copywriting
• Analytics & Performance Tracking (Google Analytics, Meta Pixel)
• Mini Project

• Setup & Tools (Google Workspace, Canva, Meta Business Suite, Google Ads)
• Marketing Fundamentals & Digital Channels
• Search Engine Optimization (SEO) – On-page & Off-page
• Search Engine Marketing (Google Ads, Keyword Planning)
• Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
• Content Strategy & Copywriting for Digital Platforms
• Email Marketing & Automation (Mailchimp, ConvertKit)
• Influencer & Affiliate Marketing Basics
• Analytics & Tracking (Google Analytics, Meta Pixel, UTM)
• Campaign Management & A/B Testing
• Conversion Rate Optimization (CRO) Techniques
• Lead Generation & CRM Tools
• Digital Marketing Budgeting & Reporting
• Ad Policy & Platform Guidelines
• Capstone Project (Live Campaign Execution)

Course Summery

Digital Marketing Essentials

Learn how to build and manage effective digital marketing campaigns from the ground up. This course covers everything from setting up marketing tools to launching and optimizing live campaigns. Key essentials include mastering SEO and Google Ads, leveraging social media platforms, creating engaging content, running email marketing workflows, analyzing performance with tools like Google Analytics, and applying proven strategies to grow brand visibility and drive conversions.

Requirements

Basic computer literacy and internet browsing skills
Familiarity with social media platforms (Facebook, Instagram, LinkedIn)
A computer with stable internet connection
Google account for access to tools like Google Ads and Analytics
Willingness to learn marketing tools, analyze data, and apply strategies
No prior marketing experience required — this course starts from the basics